Prime100, an Aussie pet food brand, were ready to take their brand primetime. With ambitious growth targets, expanding product lines and international market entries, we rolled up our sleeves to create a distinct visual language and deliver national campaigns that would let them off the leash. As Prime100’s trusted agency partner, we needed to give it some big-dog energy. Through our integrated approach, we delivered strategy and creative expressed throughout digital, content and traditional channels while handling all media buying and campaign management. Our combination of effective creative within strategic media placements allowed Prime100 to stand out from the pack and become the best in show of Australian pet food brands.