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<h2 data-renderer-start-pos="606">In the dynamic realm of digital marketing, every brand needs to stand out to succeed. But it&#8217;s not just about being creative and innovative. Cost and efficiency matter too. That&#8217;s where working with an Australian agency can offer UK businesses cost-efficient services without compromising on quality. Let&#8217;s explore how this kind of model can be a game-changer for UK brands looking to stretch their marketing budgets further.</h2>
<h5 data-renderer-start-pos="1035">Save on delivery costs – the Aussie advantage</h5>
New ways of working have become embedded in the post-pandemic world, and many UK businesses are streamlining their operations to ride out any economic headwinds. It&#8217;s no secret that the cost of web developers and marketing professionals is rising, but did you know that UK brands can offset their delivery costs by working with an Australian-based agency? Companies like BBC Studios embraced this opportunity over a decade ago and have been reaping the rewards ever since.
One of the biggest advantages of working with Aussie agencies is the favourable pound-to-dollar conversion rate. Based on the latest exchange rate, the Australian dollar is worth around <a class="css-tgpl01" title="https://www.xe.com/currencyconverter/convert/?Amount=1&amp;From=AUD&amp;To=GBP" href="https://www.xe.com/currencyconverter/convert/?Amount=1&amp;From=AUD&amp;To=GBP" target="_blank" rel="noopener" data-testid="link-with-safety" data-renderer-mark="true">0.51 GBP</a>, making it a cost-effective option for UK businesses to stretch every pound further.
<h5 data-renderer-start-pos="1853">Around-the-clock productivity </h5>
You might think that working with a team on the other side of the world would be difficult, but think again. Timezone differences make for an effective 24-hour work cycle, meaning that while you’re sleeping, your Aussie agency is hard at work bringing your projects to life.
Thanks to modern communication tools, regular weekly meetings and presentations are now easy. Time differences no longer pose a problem, as everyone can participate and contribute.
And, in light of the <a class="css-tgpl01" title="https://www.austrade.gov.au/australian/export/export-markets/countries/united-kingdom/doing-business" href="https://www.austrade.gov.au/australian/export/export-markets/countries/united-kingdom/doing-business" target="_blank" rel="noopener" data-testid="link-with-safety" data-renderer-mark="true">Australia-United Kingdom Free Trade Agreement</a>, this around-the-clock approach is particularly advantageous for UK brands looking to expand their international reach and enter the Australian market.
<h5 data-renderer-start-pos="2581">Navigate offshoring with cultural confidence</h5>
Choosing to work with an Aussie agency brings the added comfort of cultural kinship. UK businesses can find a partner that not only speaks the same language, but also shares a common heritage, humour and way of working. This natural understanding outperforms offshore models from regions where communication and cultural differences may present challenges.
This shared history ensures a smooth onboarding and cooperation process, eliminating potential hiccups that can disrupt efficiency. Meanwhile, the trust formed through common legal and business norms makes for a secure and advantageous collaboration.
<h5 data-renderer-start-pos="3254">A global client portfolio</h5>
At Guerrilla, we have a powerhouse portfolio that spans Australia and the globe, including international brands like BBC Studios, BBC Earth, Doctor Who, Bluey, Daifuku and Vertala (previously TVT Media). We&#8217;ve worked on some of these partnerships for over a decade, which is a true testament to our approach founded on trust, transparency and results. 
As a full-service agency with services spanning strategy, creative, content, media and technology, we partner with select clientele to help them achieve their goals. Our years of experience working with international brands have taught us a thing or two about building successful relationships. It’s why we understand the nuances of different cultures and time zones, and have developed processes to ensure that communication is always crystal clear.
And our clients&#8217;<a class="css-tgpl01" title="https://guerrilla.com.au/work" href="https://guerrilla.com.au/work" data-testid="link-with-safety" data-renderer-mark="true"> success stories</a> speak for themselves. We&#8217;ve provided services that have delivered exceptional results, from boosting brand awareness and crafting award-winning digital experiences, to increasing engagement rates, revitalising brands and more. Our secret sauce? A perfect blend of strategy, creativity and technology.
If you&#8217;re a UK-based brand open to exploring innovative and efficient ways of working, <a class="css-tgpl01" title="https://guerrilla.com.au/connect" href="https://guerrilla.com.au/connect" data-testid="link-with-safety" data-renderer-mark="true">connect with us today</a>.

How UK Brands like BBC Studios are taking their marketing dollar further with an Australian agency

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<h2>In today&#8217;s rapidly evolving business world, organisations must keep up with the digital revolution to remain competitive. This is where a well-crafted digital strategy comes in. It serves as a compass, aligning your business goals with digital objectives while providing a roadmap for success. By considering technology, resourcing, budgets and priorities, organisations can maximise the benefits of digital transformation and reach their full potential.</h2>
Let’s dive into the key elements of a digital strategy and how it can help an organisation achieve its goals.
<h5>Setting goals and understanding challenges</h5>
To shape a comprehensive digital strategy, start by outlining your business goals and vision. Once you&#8217;re clear on your objectives, dive further into understanding your current challenges and pain points. This deeper insight helps pinpoint digital solutions that will help solve them, setting the stage for success.
<h5>Understanding customers and competition</h5>
When you deeply grasp the desired customer experience, you can align your digital initiatives with the needs of your target audience. Then, by analysing the competitive landscape and relevant data, you can gain industry context and insights to frame and inform your approach.
<h5>Taking a phased approach</h5>
A successful digital transformation is best achieved through a phased approach. A typical digital strategy breaks down a 5-year period into smaller phases or “horizons” that consider dependencies, finances, resources and the project&#8217;s overall scope. By prioritising valuable and achievable elements, your organisation can make meaningful progress and achieve breakthrough results over time.
<img decoding="async" loading="lazy" class="alignnone wp-image-3318 size-large" src="https://guerrilla.com.au/api/asset/2023/09/Blog1_0000_jason-goodman-xSfrOv6x7uQ-unsplash-1-1-1024x573.jpg" alt="White board in office" width="1024" height="573" srcset="https://guerrilla.com.au/api/asset/2023/09/Blog1_0000_jason-goodman-xSfrOv6x7uQ-unsplash-1-1-1024x573.jpg 1024w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0000_jason-goodman-xSfrOv6x7uQ-unsplash-1-1-300x168.jpg 300w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0000_jason-goodman-xSfrOv6x7uQ-unsplash-1-1-768x430.jpg 768w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0000_jason-goodman-xSfrOv6x7uQ-unsplash-1-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h5>Involving your stakeholders</h5>
The success of a digital strategy process depends on involving key stakeholders from the beginning while taking them along for the journey. This includes C-suite executives and department leads. By capturing their crucial insights through interviews, surveys and workshops, you can create consensus and alignment across all levels of the organisation. This collaborative approach ensures that your digital strategy resonates with the true objectives of the organisation and garners buy-in from all stakeholders. What’s more, if the organisation and key stakeholders are invested in the process and outcome, the likelihood of effective implementation is far greater.
<h5>Focusing on your audiences</h5>
A robust digital strategy considers the needs of both your internal and external audiences. It involves mapping technology solutions and optimising the customer experience (CX) and employee experience (EX) across key journeys. By doing so, your organisation can enhance engagement, satisfaction and loyalty. This holistic approach helps create seamless interactions, streamlined processes and memorable experiences for all stakeholders.
<h5>Practical prioritising</h5>
Practical and effective prioritisation is essential for digital strategies that drive tangible results. You can build and maintain momentum by focusing on achievable milestones that bring high levels of value to your organisation and its audiences. Setting clear, guiding principles will direct your efforts towards areas that will have the greatest impact on business growth and customer experience. This will ensure that your strategy remains flexible, adaptable and results-oriented.
<img decoding="async" loading="lazy" class="alignnone wp-image-3297 size-large" src="https://guerrilla.com.au/api/asset/2023/09/Blog1_0002_thisisengineering-raeng-sbFmoKBK7jU-unsplash-1-1024x573.jpg" alt="" width="1024" height="573" srcset="https://guerrilla.com.au/api/asset/2023/09/Blog1_0002_thisisengineering-raeng-sbFmoKBK7jU-unsplash-1-1024x573.jpg 1024w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0002_thisisengineering-raeng-sbFmoKBK7jU-unsplash-1-300x168.jpg 300w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0002_thisisengineering-raeng-sbFmoKBK7jU-unsplash-1-768x430.jpg 768w, https://guerrilla.com.au/api/asset/2023/09/Blog1_0002_thisisengineering-raeng-sbFmoKBK7jU-unsplash-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h5>Transitioning with technology</h5>
Digital transformation is more than just technology. It requires leadership, innovation and a culture of ongoing improvement. By mapping your current technology architecture and envisioning intermediate stages, you can navigate the transition and harness the appropriate tools to drive growth and efficiency. When you identify transitional steps and align technology investments with your business goals, you’ll be more likely to achieve your objectives.
<h5>People, processes and culture</h5>
In the digital realm, technology is just one piece of the puzzle. To create a truly effective digital strategy, you must also consider people, processes and culture. This means aligning all of these elements with a clear, shared vision. Engaging key stakeholders, identifying strategic owners and developing ambassadors and working groups are essential steps in creating a digital strategy that will fuel change and support roll-out. These steps will also help to nurture a culture of innovation and adaptability.
<h5>Wrapping Up</h5>
A skillfully crafted digital strategy is essential for organisations that plan to thrive in the digital world. To do this, you need to sync your business goals with digital objectives, involve stakeholders, harness technology and prioritise realistically. By following these steps, you can develop a digital strategy that will help you move confidently towards a future-ready scenario.
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Rob Bare is an experienced digital strategist with a passion for helping businesses unlock their full potential in the digital realm. With a wealth of expertise across brands and verticals, Rob has successfully guided numerous organisations through transformative digital consultations. His deep understanding of technology, brand, CX, strategic thinking, and his collaborative approach make him a trusted advisor in driving growth and navigating digital transformation.

From vision to victory: The impact of a well-crafted Digital Strategy

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Content strat article - desktop

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Content strat article - mobile

<h2>In a world where <a href="https://wearesocial.com/au/blog/2023/02/digital-2023-australia-1-in-3-australians-use-social-networks-for-brand-research/" target="_blank" rel="noopener">81%</a> of Australians are active social media users, it’s more important than ever for businesses to have a strong online presence. That&#8217;s where the magic of a content strategy comes in—a strategy that goes beyond social media to include owned channels, too. With this in hand, your brand can unlock the power to captivate, engage and drive extraordinary results.</h2>
In this article, we&#8217;ll explore the pivotal role of a well-defined content strategy and unveil the countless rewards it brings. Let&#8217;s dive in!
<h5>Understanding goals, objectives and metrics</h5>
Every quest to conquer the digital realm needs a clear destination. Enter goals, objectives, and metrics—the compass that guides your content strategy towards success.
When you&#8217;re setting goals for your content strategy, it&#8217;s important to think about what you really want to achieve. Do you want to increase website traffic? Capture leads? Solidify brand recognition? Or maybe a mix of all three? The key is not only to identify your goals, but also to determine how they align with your overarching marketing and business objectives.
And here&#8217;s a secret: by defining these goals and the metrics that measure their impact, your marketing team gains a superpower—the ability to showcase the undeniable value of investing in strategic, captivating content.
<h5 data-renderer-start-pos="1179">Connecting with the right people in the right place</h5>
Do you want to create content that your target audience loves? Then you need to deeply understand them. What are their desires? What are their behaviours? What is their lifestyle? Once you know these things, you can create content that speaks their language, resonates with them, and lingers in their mind long after seeing it.
This customer-centric approach can build trust, loyalty and a slew of brand advocates. But here&#8217;s the thing—different channels serve different purposes, each appealing to its own unique user base, demographics, and patterns of audience behaviour. That&#8217;s why your strategy needs the secret ingredient: understanding how your current and future target audiences mesh with these channels, as well as their individual strengths.
<img decoding="async" loading="lazy" class="alignnone wp-image-3314 size-large" src="https://guerrilla.com.au/api/asset/2023/10/Blog2_0001_angelo-moleele-s2WxsnxeRc4-unsplash-2-1-1024x573.jpg" alt="Woman looking at mobile phone" width="1024" height="573" srcset="https://guerrilla.com.au/api/asset/2023/10/Blog2_0001_angelo-moleele-s2WxsnxeRc4-unsplash-2-1-1024x573.jpg 1024w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0001_angelo-moleele-s2WxsnxeRc4-unsplash-2-1-300x168.jpg 300w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0001_angelo-moleele-s2WxsnxeRc4-unsplash-2-1-768x430.jpg 768w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0001_angelo-moleele-s2WxsnxeRc4-unsplash-2-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h5 data-renderer-start-pos="1785">Building your brand, one content piece at a time</h5>
A content strategy can help bring your brand to life and should be carefully crafted from the key attributes of your brand strategy. When done right, it can amplify your brand&#8217;s unique personality, capture the hearts of your audience and forge a personal connection with them.By aligning your content with your brand&#8217;s values and character, you&#8217;re essentially forming an alliance with your tribe. You&#8217;re showing them that you understand them and that you share their values.
This builds trust, loyalty and advocacy. After all, people engage with brands they can believe in.
What’s more, a skilfully designed content strategy uncovers exciting opportunities for collaborations with partners, while also tapping into the latest trends and topics. It&#8217;s like stepping into the spotlight, grabbing the attention of your engaged audience and fuelling their excitement.
<h5 data-renderer-start-pos="2850">Using tactics for effective content</h5>
When it comes to creating content that leaves a lasting impression, using the right tactics is crucial. Each channel—and brand—requires a unique approach. Only then will your content truly shine.
First, take full advantage of different placement opportunities within each channel. This means using a variety of formats, from captivating in-feed posts and informative guides, to branded stickers and filters, the creative possibilities are endless. And the more you explore these, the more likely you’ll engage your audience in exciting and unexpected ways.
But there are so many more tactics to discover. For example, conducting thorough keyword and hashtag research, collaborating with like-minded brands and influencers, and utilising user-generated content (UGC), just to name a few.
<h5 data-renderer-start-pos="3741">Leveraging organic content</h5>
Organic content is a powerful tool that shouldn&#8217;t be overlooked. It can help you connect with your audience on a deeper, more authentic level.
When you create content that resonates with your target audience, you&#8217;re more likely to spark genuine interest and capture their attention. This can drive higher engagement and click-through rates compared to traditional ads and promotions.
Creating organic content also works well across other channels. For example, you can enhance the effectiveness of your top-of-funnel paid advertising efforts and also elevate your direct-to-customer communications.
The outcome? Increased website traffic, heightened engagement on paid assets, and the opportunity to build valuable remarketing pools that can be used to convert interested prospects into loyal customers. This all leads to increased sales—the real ROI.
<img decoding="async" loading="lazy" class="alignnone wp-image-3315 size-large" src="https://guerrilla.com.au/api/asset/2023/10/Blog2_0000_bence-boros-dBc8nCqNg5E-unsplash-2-1-1024x573.jpg" alt="Woman typing on mobile phone" width="1024" height="573" srcset="https://guerrilla.com.au/api/asset/2023/10/Blog2_0000_bence-boros-dBc8nCqNg5E-unsplash-2-1-1024x573.jpg 1024w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0000_bence-boros-dBc8nCqNg5E-unsplash-2-1-300x168.jpg 300w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0000_bence-boros-dBc8nCqNg5E-unsplash-2-1-768x430.jpg 768w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0000_bence-boros-dBc8nCqNg5E-unsplash-2-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h5 data-renderer-start-pos="4607">Benefits beyond the metrics</h5>
A content strategy that hits the mark goes beyond mere performance metrics. When you hone in on your goals and understand your audience, your content becomes a force to be reckoned with. Not only will you see increased click-through rates, but you&#8217;ll also cultivate brand awareness and drive engagement on your social profiles.
Imagine the ROI that stems from strategically optimising your content for search and discovery — and not simply within search engines. TikTok, Instagram and YouTube are also powerhouse search tools, so understanding how to harness these to make your content more discoverable is another key piece within a content strategy.
On top of that, quality content doesn’t just generate awareness and increase sales. It educates, entertains and positions your brand as a trusted source, amplifying your reach and influence.
So, while performance metrics matter, remember that a well-crafted content strategy is a catalyst for growth, nurturing your brand&#8217;s reputation and reaping rewards that extend far beyond the numbers.
<h5 data-renderer-start-pos="5556">Streamlining content creation</h5>
A content strategy is more than just a marketing tool. It&#8217;s a roadmap that helps businesses plan and create content in advance, enabling a more streamlined and efficient content creation process. This allows for platform-first content creation, focusing on rolling out one content topic into the best format for each channel.
This top-down approach empowers your team to focus on what truly matters: crafting exceptional, high-quality content. No more scrambling to create content specific to one channel at a time or settling for generic reposts. Instead, it ensures your brand&#8217;s message shines bright, turning the heads of your audience across every touchpoint.
<h5 data-renderer-start-pos="6308">Crafting a content style guide</h5>
Crafting a content style guide is like giving your brand a tailored makeover specifically designed for social channels. It&#8217;s an opportunity to define how your brand should look, feel and sound in the content space, ensuring consistency and making a memorable impact on your audience.
This guide goes beyond your old-school style guide or brand manual. It offers a blueprint for text styling in social placements, such as Reels and YouTube videos, preserving your brand&#8217;s identity while providing valuable insights on shooting and framing social content for your in-house teams.
<img decoding="async" loading="lazy" class="alignnone wp-image-3316 size-large" src="https://guerrilla.com.au/api/asset/2023/10/Blog2_0002_balazs-ketyi-FeuEg-8XlA8-unsplash-2-1-1024x573.jpg" alt="Tablet with creative thinking drawings" width="1024" height="573" srcset="https://guerrilla.com.au/api/asset/2023/10/Blog2_0002_balazs-ketyi-FeuEg-8XlA8-unsplash-2-1-1024x573.jpg 1024w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0002_balazs-ketyi-FeuEg-8XlA8-unsplash-2-1-300x168.jpg 300w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0002_balazs-ketyi-FeuEg-8XlA8-unsplash-2-1-768x430.jpg 768w, https://guerrilla.com.au/api/asset/2023/10/Blog2_0002_balazs-ketyi-FeuEg-8XlA8-unsplash-2-1.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" />
<h5 data-renderer-start-pos="6966">Embracing useful tools</h5>
Producing content can be a juggling act, particularly for larger businesses, multi-team setups, or those collaborating with influencers and partners.
Thankfully, an array of useful tools are at your disposal, ready to lend a helping hand in managing content, scheduling, posting, community engagement, and even streamlining internal workflows. Don’t be afraid to use them. Plus, the advent of AI-powered solutions offers brands fresh avenues for enhancing content creation while reducing production timelines and overall effort.
A content strategy acts as your guiding light, revealing the right tools while also deciphering which ones best fit your business.
<h5 data-renderer-start-pos="7829">Wrapping it up</h5>
In a nutshell, a cleverly developed content strategy is pivotal for any brand&#8217;s online success. When approached in the right way, it becomes a formidable asset for any brand seeking to thrive in today’s dynamic digital landscape.
Ready to level up your brand&#8217;s content strategy? <a class="css-tgpl01" title="https://guerrilla.com.au/connect" href="https://guerrilla.com.au/connect" data-testid="link-with-safety" data-renderer-mark="true">We can help</a>.

How a Content Strategy makes content better (and easier) for brands

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<h2>As Gartner explains, DXC is “emerging to handle digital multi-experience orchestration in a ‘headless,’ decoupled, composable world,” adding that “these tools allow developers to set up digital experiences and hand them to business users for day-to-day management in no-code environments.”</h2>
First, it&#8217;s important to understand that traditional monolithic DXPs are large, complex systems that are built to handle a wide range of functions. While they may be comprehensive in their capabilities, they are also inflexible and costly to set up, maintain and update. Examples of vendors include; Sitecore, Salesforce, Adobe Experience, and Liferay. In contrast, composable architecture is a design approach that allows organisations to build software systems by combining smaller, independent components. This approach offers several advantages over monolithic DXPs, including greater flexibility, scalability, reuse, modularity, and efficiency.
One of the primary benefits of composable architecture is its flexibility. With a monolithic DXP, it can be difficult to add new features or modify existing ones without disrupting the entire system or waiting for a vendor to provide the desired functionality. This can be frustrating for organisations that want to quickly and easily update their systems to meet the evolving needs of their customers. In contrast, composable architecture allows organisations to add or modify individual components without affecting the rest of the system. This makes it much easier to update and improve the system over time, including the integration of new content platforms, personalization, experimentation, and optimization capabilities. It also means that packaged business capabilities (PBCs) or microservices can be replaced with relative ease if a more suitable or cost-effective offering comes to market.
Another advantage of composable architecture is its scalability. As businesses grow and change, their software systems need to be able to adapt and scale to meet their needs. With a monolithic DXP, it can be challenging to add new components or features without impacting the overall performance of the system. In contrast, composable architecture allows organisations to scale their systems by adding or modifying individual components as needed. This makes it easier to adapt to changes in the business and meet the demands of a growing customer base.
<pre>Gartner estimates that by 2023, companies that have embraced composability will outperform their rivals by 80% with respect to the pace of new feature implementation.</pre>
In addition to flexibility and scalability, composable architecture also promotes reuse and modularity. Because components can be used in multiple places within a system, developers can avoid duplicating code and save time and resources. This also makes it easier to maintain and troubleshoot the system, as problems can be isolated and addressed within a specific component rather than the entire application. This modularity makes it easier for organisations to update and improve their systems over time, as they can easily swap out individual components as needed.
Composable architecture also enables teams to work more efficiently and independently. With a monolithic DXP, multiple teams may be required to work together on a single project, leading to delays and conflicts. In contrast, composable architecture allows teams to work on separate components concurrently, reducing the risk of delays and improving overall productivity. Additionally, composable architecture enables greater API orchestration, enabling the integration of a wider range of technologies and systems to deliver innovative and personalised customer experiences.
Overall, composable architecture is the future of digital experience platforms because it offers numerous benefits over traditional monolithic systems. While it may require a different mindset and approach to development, when done properly, the benefits of composable architecture make it worth considering for organisations looking to improve their digital experience platforms. With composable architecture, organisations can build systems that are flexible, scalable, reusable, modular, and efficient, helping them to better meet the evolving needs of their customers and stay ahead of the competition.

Why Composable Architecture is the Future of DXPs

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<h2>NRMA Parks and Resorts’ exclusive Bear Grylls Survival Academy experience has seen thousands of guests take up the unique offering, within just months of our team developing and driving the sub-brand—<a class="css-tgpl01" title="https://www.nrmaparksandresorts.com.au/bear-grylls-survival-academy/" href="https://www.nrmaparksandresorts.com.au/bear-grylls-survival-academy/" target="_blank" rel="noopener" data-renderer-mark="true">Kids vs Wild</a>—across social media, display advertising and paid search.</h2>
The Kids vs Wild action-packed four-part survival and adventure program, at select NRMA Parks and Resorts locations, invites children to take part in nature-based challenges, activities, and obstacles. Each 60-minute survival lesson has been designed by Man vs. Wild adventurer, Bear Grylls, and is run by an elite team of survival experts.
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With a limited timeframe and minimal visual assets, our team created the Kids vs Wild sub-brand, and multiple visual assets across video, motion graphics, and still imagery to engage and motivate NRMA Parks and Resorts’ target audiences.
These creative assets were delivered to audiences through a strategic media strategy, aimed at increasing awareness and interest in the new program through social, display and search advertising, as well as a competition mechanic to maximise and expedite campaign outcomes.
Four months from the launch date, over 1200 children and 100 parents had already joined the Kids vs Wild program during their stay at NRMA Parks and Resorts, thanks to strong campaign results that saw a pick-up in both initial bookings upon launch and bookings for future stays.
NRMA Parks and Resorts Paul Morton says our cross-channel branding and media campaign made a strong impact.
<pre>Guerrilla’s paid social media strategy and creative assets suite, which included brand videos and stills, successfully drew interest and engagement from new and existing audiences of NRMA Parks and Resorts.</pre>
Paul Morton — Brand and Partnerships Manager
Much like Bear Grylls’ motto—Life is an adventure that is best lived boldly—our team rose to the challenge to create a brand, assets and strategy to help excite and delight NRMA Parks and Resorts’ littlest guests and families looking for a new holiday mission!

A Bear(Grylls)-sized campaign for NRMA Parks and Resorts

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<h2>We’re pretty chuffed to be recognised as one of the top digital industry players at the 11th Annual Lovie Awards for our work for BBC Earth and BBC Studios Productions.</h2>
Guerrilla was announced as a Bronze Lovie and People’s Lovie Winner for the Television and Film—Websites category for <a href="https://www.bbcearth.com/" target="_blank" rel="noopener">BBC Earth.</a> We also received a shortlisted entry for <a href="https://productions.bbcstudios.com/" target="_blank" rel="noopener">BBC Studios Productions</a> in the Corporate Communications—Websites category.
It&#8217;s an achievement we are extremely proud of, with this year’s awards attracting nearly 1000 entries from 30 countries and almost 55,000 votes cast in the People’s Lovie Awards.
<pre>We are honoured to be recognised for our work and to continue our partnership with BBC Studios after more than 11 years now. Our goal has always been to create exceptional digital experiences for BBC audiences.</pre>
The <a href="https://www.lovieawards.com/" target="_blank" rel="noopener">Lovie Awards</a> may not be well-known in Australia, but in Europe, they recognise an array of digital talent. Owned by the international <a href="https://www.webbyawards.com/" target="_blank" rel="noopener">Webby Awards</a>, which have been honouring digital talent for the last 20 years, the Lovie Awards bring together Europe’s best digital work.
Guerrilla is no stranger to the Lovies, <a href="https://admin.staging.guerrilla.com.au/news/global-doctor-who-website-wins-at-europes-lovie-awards/">receiving both a Lovie Award and People’s Choice Lovie Award in 2018</a> for our work on <a href="http://doctorwho.tv/" target="_blank" rel="noopener">doctorwho.tv</a>, the global brand website for Doctor Who and also <a href="https://admin.staging.guerrilla.com.au/news/europe-lovies-our-work-for-bbc-earth/">being shortlisted in 2017</a> for the BBC Earth global website.
To learn more about our work on BBC Earth, see our <a href="https://admin.staging.guerrilla.com.au/work/bbc-earth/">case study</a>.

We’re feeling the Lovies for our BBC work

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<h2>Gold Coast Airport is getting a place-lift and our work to promote the multi-level terminal expansion is now live. The opening of this major infrastructure upgrade will be well-timed with the reopening of borders, re-connecting our region to the world.</h2>
This three-level 30,000 sqm game-changer doubles the airport’s current size and connects seamlessly with the existing terminal. The expansion will feature four new glass aerobridges and an expansive 18-metre-high departure hall, setting the scene for an improved customer experience. There’s also room for 19 large aircraft to whisk travellers away or bring friends, family and visitors from abroad.
The terminal expansion is an essential part of Gold Coast Airport’s ongoing development. Around 2,000 jobs have been created on the ground as part of the project — hundreds more than originally expected. The open, light-filled design of the expanded terminal with a timber-decked forecourt is a space that’s been thoughtfully designed to share the same laid-back spirit as the region itself.
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We developed a refreshed brand style and campaign to launch the airport’s major 2022 terminal expansion. The dedicated <a href="https://expansion.goldcoastairport.com.au/" target="_blank" rel="noopener">terminal expansion landing page</a> offers a preview of what&#8217;s to come next year for the airport, providing key facts and renders of the new building. It’s just the beginning of a multi-phased marketing campaign, in the lead up to the 2022 open.
Partnering with Gold Coast Airport on this major development has been an exciting journey with positive impacts for the region and travellers alike.

Taking Gold Coast Airport to new heights

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<h2>Over the last year, we worked in close partnership with the Gold Coast Titans to develop their refreshed logo and brand, strategically aligned with the Club’s future direction.</h2>
To signal the team’s transformation, we developed a brand strategy, refreshed logo and brand that encapsulates their energy and ambition — both on and off the field. A completely redesigned logo underpins the refreshed look and feel, delivering a more contemporary visual style that reflects the Titans of today, while also helping to attract a broader cohort of league-loving fans.
As a Gold Coast agency, we took great care in reimagining our home team’s brand, while taking the club on the journey with us. It was an intensive but enjoyable experience involving more than 30 participants over several months of work. The Club’s owners along with key stakeholders including members of the Board, Mal Meninga, Justin Holbrook, the NRL, and the Club’s members and fans were involved.
We identified the heart and soul of the Titan&#8217;s brand purpose to inform the redevelopment of its logo, voice and brand style. With a focus on being strong, bold and heroically intimidating, their new mark is intended to invoke fear in opponents and pride for fans. By opting for clean, simple colours and shapes, the logo has been modernised, offering a more contemporary look.
<pre>Through the process, Guerrilla took the time to understand the Titans as a whole, the Club's aspirations and what makes us unique. Being from the Gold Coast meant they also understood the region, our members and fans, which was really important. We're excited about the refreshed brand as it reflects our strategic direction and the new generation of Titans.</pre>
Dean Madders — Titans, General Manager Marketing, Brand &amp; Digital
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More than a logo, the Titans have an entirely refreshed identity and narrative for the club going forward — informing how they engage with their members, fans, the local community and partners. Through this, the Titans are aiming to inspire and engage Rugby League fans across the country and from around the world.
Founded in 2007, the Gold Coast Titans are one of the National Rugby League’s youngest clubs. And following a change of ownership in 2017 — as well as an impressive end to the 2021 season, which saw head coach Justin Holbrook lead the team into the finals — they&#8217;re looking ready for a bright future.
This refresh will be the first new look in the Club’s relatively short history. However, it’s just another evolution of the sport within the local Gold Coast and Northern Rivers region — with a history that goes back to the game’s foundations over 100 years ago.
View the outcome of the Titan’s brand refresh in our <a href="https://guerrilla.com.au/work/gold-coast-titans/">case study</a>.

Gold Coast Titans charge into a brand new era

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<h2>Imagine not being able to identify the sound of coins jingling in your pocket. That’s exactly what happened when Elliot Miller went for a jog shortly after getting his Cochlear implant.</h2>
Fast forward to 2021 and after founding an auditory training company called <a href="https://www.games4hearoes.com/" target="_blank" rel="noopener">Hearoes</a> designed to tackle this challenge, he’s just taken out the 2021 <a href="https://luminax.com.au/" target="_blank" rel="noopener">LuminaX</a> Founder of the Year award.
We couldn’t be more proud of Elliot and as part of his prize for winning the award, we’ll be working with him to deliver $20K worth of services to take his business to the next level. He’ll also receive 12 months of coworking space and business support at Cohort Innovation Space.
Elliot will be working together with us to define and execute a strategy to propel him on his journey to becoming a HealthTech success story.
<pre>We're thrilled to be awarded first prize for the LuminaX HealthTech program and we look forward to the experience of working together with Guerrilla to further help those with hearing loss hear new sounds and build confidence,” Elliot said.</pre>
Elliot was one of ten accelerator participants as part of a 14-week HealthTech Accelerator Program. The accelerator program attracted Australian Healthtech startups that are launching or refining existing products, providing them with a structured industry-led programme and access to connections, mentoring and coworking space.
Hearoes provides an accessible auditory training platform, to empower those with hearing loss through gamified and engaging activities to identify new sounds.
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The platform works closely with clinicians and provides a series of specialised activities to help participants distinguish sounds in different environments. Using a learn by play philosophy to track progress, Hearoes allows for additional time to be spent where development is needed.
The award is another exciting win for Hearoes, which just months ago secured $190,000 from global venture capital firm Antler during a pre-seed round.
The future is bright for local health tech and you heard it here. Watch (or listen to) this space!

Giving heroes a head start to success

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<h2>We’re happy to announce that our partnership with UnitingCare Queensland has received an honourable mention at the 2020 Sitecore Experience Awards. This award comes as recognition for our work redeveloping UnitingCare Queensland’s website.</h2>
<a href="https://www.sitecore.com/customers/experience-awards" target="_blank" rel="noopener">The Sitecore Experience Awards</a> recognise the top digital brand experiences across the globe that drive the greatest business impact using Sitecore.
With the recent merger of several brands, <a href="https://www.unitingcareqld.com.au/" target="_blank" rel="noopener">UnitingCare Queensland</a> enlisted our help to consolidate their websites and content management systems to create one uniform website to help those in need. As one of Australia’s largest charities, UnitingCare Queensland helps those at all life stages, spanning more than 460 locations and employing 17,400 staff and 9,200 volunteers.
After an extensive research phase, UnitingCare Queensland determined the need to better educate and empower the community when making healthcare choices through its online platform. The website rollout was complex with over 50 leaders from UnitingCare Queensland consulted to gather input, images and content.
UnitingCare Queensland was seeking a customer-focused marketing platform designed to help link visitors with the services they need. With a variety of websites on multiple content management systems, UnitingCare wanted to combine these sites to create a simple and seamless customer experience.
“We needed to make their journeys more connected and customer-centric,” Dan Shaw, Manager of Group Digital Marketing for UnitingCare Queensland said.
“We aimed to create a nice, clean, simple, easy-to-use website to either give people the information they need or to fast-track them into a service centre,” he said.
Guerrilla took UnitingCare Queensland’s existing websites, which acted as corporate brochures laden with complex terminology and created interactive tools to guide customers to the right services through deep UX research and design.
The website required broad accessibility delivered through informed user experience design, content personalisation and seamless user journeys for people in a variety of life stages. The website had to cater for many user types, whether it be a young person needing help after leaving school or someone requiring support for ageing parents.
<pre>The project required effective collaboration across much of our team, from strategy through to UX and UI design, right through to content, full-stack Sitecore development and agile project management to deliver a best-in-class outcome,” said Rob Bare, Guerrilla Brand and Strategy Director.</pre>
Whilst we appreciate the recognition the award brings, it’s creating a simple customer experience for those in need that we’re most proud of. UnitingCare Queensland supports many Australians in need and now <a href="https://www.unitingcareqld.com.au/" target="_blank" rel="noopener">their website</a> provides a level of support reflective of the care they provide for the community.

Creating a digital experience to impact lives

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See what we’ve done before

<h2>Simple yet brilliant, Hey Duggee is the absolute epitome of great design and storytelling. So it’s no surprise that the show keeps going from strength-to-strength. To help them get even stronger, we were asked to refresh their global website, <a href="http://www.heyduggee.com/" target="_blank" rel="noopener noreferrer">heyduggee.com</a>.</h2>
The episodes are only seven minutes long. The frog is a green triangle with eyes. They play classical music. And they teach kids to be responsible. Simply put — it’s brilliant. And audiences agree, with The Guardian calling it ‘peerless’. The show’s also won multiple awards, been adapted into a book, spawned a plethora of merch, and released an incredibly popular song about a stick (there’s even a 2018 FIFA World Cup version).
We’ve seen this success before. In fact, <a href="https://guerrilla.com.au/work/bluey/">BBC Studios came to us about another dog</a> that captured the imaginations of children around the world — Bluey. And just like the Brisbane-based pup, Duggee and his pals are encouraging kids to engage in positive activities. This approach has seen the show commissioned for three series (126 episodes!), and distributed to multiple countries, including Ireland, France, the US and Latvia.
However, international exposure also means more global fans — and more website visitors. To give all of these new, and returning, guests the best experience, BBC Studios asked us to refresh Hey Duggee’s global website.
<pre>And thanks to our rich history of working on digital projects for the British production company (especially Bluey), we knew exactly how to translate the Hey Duggee magic online.</pre>
Just like the show, our solution was minimal but incredibly impactful. We placed our users’ experience at the very centre — a surprisingly complicated task when you have two very different audiences: children, and their parents. Nowhere was this user-focused approach expressed more than the online store. The page is now so easy to navigate, even Duggee’s youngest fans can find their favourite Squirrel Club products (they should get the card holder’s permission before any purchases, of course).
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It seems audiences love the refresh, too. For the month before launch, over 18,000 users viewed just under 63,000 pages. Even though visitors dropped by 1.05% after launch, page views increased by a staggering 30% — resulting in a total of 81,941. It meant that people were exploring the site more, visiting an average of 3.24 pages per visit (compared to 2.51 for the month before launch). They were also staying longer, with the bounce rate decreasing by 16.45%.
The final product — and the reception it&#8217;s received — makes us incredibly proud. But Duggee is just a glimpse of our work with BBC Studios. In fact, we&#8217;ve also just launched global websites for the wonderful <a href="http://www.sarahandduck.com/" target="_blank" rel="noopener noreferrer">Sarah &amp; Duck</a> and the energetic <a href="http://www.gojetters.com/" target="_blank" rel="noopener noreferrer">Go Jetters</a>. No matter what fantastic brands we&#8217;re working with, we’re incredibly grateful to give them a digital place to call home.

Hey world, it’s Hey Duggee.

Refreshing Hey Duggee's global website

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<h2>Hit children’s TV show Bluey is gearing up to go global following the launch of its official website, now live at <a href="http://www.bluey.tv" target="_blank" rel="noopener noreferrer">Bluey.tv</a>. The website comes with Bluey’s premiere on Disney Junior and Disney+ later this year, following a global broadcast deal between BBC Studios and Disney.</h2>
<a href="https://guerrilla.com.au/work/bluey/">We designed and developed the site</a> in close collaboration with both Ludo Studio and BBC Studios, working hard to craft a site that would bring the show to life online.
We loved working on this project, the show is fantastic, and the team at Ludo Studio and BBC Studios were a delight to work with.
<pre>Being able to take such a well-loved brand online and to a global audience has been a fantastic journey for the whole team here at Guerrilla.</pre>
We&#8217;ve created and currently maintain over 40 websites globally for BBC Studios, including sites for <a href="https://guerrilla.com.au/work/doctor-who/">Doctor Who</a>, <a href="https://guerrilla.com.au/work/bbc-earth/">BBC Earth</a> and many more. Their nine-year partnership has helped the media giant scale and grow its global audience through a centralised digital platform for their stable of websites.
A Brisbane-born juggernaut, Bluey has made waves across Australia since first airing on October 2018. Written, animated, directed and produced under one roof by Ludo Studio, the show is a record-breaker for the ABC, racking up over 100 million views on ABC iView, making it the most-watched series ever on the platform.
Bluey is produced by the Emmy® award-winning Ludo Studio for ABC KIDS and is co-commissioned by ABC Children’s and BBC Studios. Both series received production support from the Australian Government through Screen Australia and Queensland Government through Screen Queensland.
BBC Studios and ABC Children’s recently announced a second series commission for Bluey, due to make its television debut on ABC KIDS and ABC KIDS iView in 2020. The series also received the award for Most Outstanding Children’s Program at the recent 2019 TV Week Logie Awards.
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Created by Joe Brumm, Bluey follows the adventures of a lovable and inexhaustible six-year-old Blue Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. The show is set in Brumm’s real-life hometown of Brisbane, and has been lauded by critics and audiences alike since its release.
With Bluey set to go global—there seems to be no stopping this Australian wonder-dog.

Official website of TV sensation Bluey launches

Launch of Bluey's global website

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<h2>We’re thrilled to announce that our continued partnership with BBC Studios has culminated in Guerrilla being presented both a Lovie Award, and People’s Choice Lovie Award at the 2018 ceremony in London. These awards come in recognition for our work on <a href="https://doctorwho.tv" target="_blank" rel="noopener">doctorwho.tv</a> — the global brand website for Doctor Who.</h2>
An offshoot of the Webby Awards, the Lovie Awards are Europe’s premier digital awards, recognising excellence within the digital industry. The mission of the Lovie’s is to honour the most unique and resonant digital creatives across a wide span of categories and fields. Recipients range from publishing agencies, to culturally significant organisations and individual creators. The 2018 edition saw 1500 entries from 33 countries around the world, and garnered over 55,000 public votes in the people’s choice categories.
Guerrilla was recognised in the category of Television and Film for <a href="https://guerrilla.com.au/work/doctor-who/">our work on the Doctor Who Global Website</a>.
<blockquote>While winning awards is always a thrill, this recognition is special as it’s representative of our team’s ability to conceptualise and develop brand experiences of a global calibre.</blockquote>
Taking a universally recognised entertainment brand that’s been in existence for over 50 years, and reinvigorating its online presence to align with a significant series release is no mean feat. We approached the task with a focus on UX, while adapting the refreshed brand online for the newly released series.
This project marks the continued success of our partnership with BBC Studios — a client we’ve had the pleasure of working with for over 8 years. We’ve developed a range of websites in Europe and around the globe for them throughout this period, and the results have been a consistent high-point for us as an agency. Last year, <a href="https://guerrilla.com.au/work/bbc-earth/">our work on the BBC Earth global website</a> garnered similar attention in the European market, being shortlisted in the 2017 Lovie Awards.
It’s a truly rewarding experience to see our strength as an agency represented in such a tangible way. While awards will never be our reason for creating, we can’t help but feel good about competing so effectively within an increasingly competitive global marketplace — it’s a testament to the unique creative flair and expertise found throughout our team. We’d like to congratulate BBC Studios on an amazing project, and thank them for their continued partnership. Be sure to check out the <a href="https://www.doctorwho.tv/" target="_blank" rel="noopener noreferrer">Doctor Who website</a>.

Global Doctor Who website wins at Europe’s Lovie Awards

Global Doctor Who Website Wins at Europe’s Lovie Awards

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<h2>In 2017, Guerrilla was listed among some of the top digital industry players in Europe, shortlisted for our work on the global website for the highly regarded <a href="https://www.bbcearth.com/" target="_blank" rel="noopener">BBC Earth</a>. Thanks Lovie Awards! And hey, can you blame us if we’re a tad excited?</h2>
Australians can be forgiven for not knowing the <a href="https://www.lovieawards.com/" target="_blank" rel="noopener">Lovie Awards</a>, but we’re pretty sure the international <a href="https://www.webbyawards.com/" target="_blank" rel="noopener">Webby Awards</a>, celebrating the best in digital for more than 20 years, rings a bell? Owned by the Webbys, The Lovie Awards is all about Europe, honouring a vast breadth of internet goodness — from Europe’s top web and creative networks to bedroom bloggers.
Though not finalists, we were shortlisted in the ‘Television Websites’ category in 2017 for <a href="https://guerrilla.com.au/work/bbc-earth/">our work on bbcearth.com</a>, and that’s enough to make us feel pretty chuffed.
With nearly 1,500 entries received from 33 countries, the Official Shortlist distinction was awarded to just 17% of all work entered. What’s more, only four websites hit the top of the ‘Television Websites’ category, so just being noticed is an honour.
<pre>Guerrilla has created websites in Europe and around the globe for our client BBC Worldwide for over seven years now.</pre>
The Lovie Award’s nod recognises all we’ve worked hard to achieve, and represents how far we reach as an agency — from the shores of the Gold Coast to Europe — digitally, anyways.
We Lovie you too Europe! xoxo

It’s official, Europe Lovies our work for BBC Earth

It’s Official, Europe Lovies Our Work for BBC Earth

<h2>Gold Coast winter mornings can get pretty chilly but you have a few options to warm yourself up; wear a thick scarf, have a nice hot cup of tea or just get some great news from the Australian Marketing Institute.</h2>
You guessed right — we’ve done the third. And the news is, Australia’s leading professional marketing association has nominated us for the 2017 Awards for Marketing Excellence.
What makes us proud to spill the news even more is that <a href="https://guerrilla.com.au/work/bleach-festival/">our work for Bleach* Festival 2017</a> has brought us the nomination in the Not for Profit Marketing category.
<pre>No need to explain the sweetness of giving back to the community and contributing to Gold Coast culture.</pre>
Being right there from the get-go in 2012, we know the Bleach* Festival inside-out. But a loyal partner-agency comes with its own challenges — having to reimagine the look and feel of the festival each year, communicating its evolution as the city’s peak cultural event. Luckily, big challenges and ambition is what our team is driven by.
So what was so special about our work for Bleach* Festival in 2017?
The Bleach* Festival program explored the relationship between sport and art — emotion and motion. In both sport and art we experience profound and transformational moments that create life long memories and connections to our greater sense of humanity. From this, we developed a creative and visual approach that spanned art and sport through the use of aerial performances, captured with high-speed cameras, enhanced in post-production. This exciting creative approach provided an evocative visual style for the Festival that’s distinct while being abstract enough to allow individual interpretation — building intrigue and excitement.
Knowing we&#8217;re helping build the Gold Coast&#8217;s cultural identity and creative industry is rewarding enough, but another award wouldn’t hurt, right?
We’ll see you in October, Melbourne!

Celebrating culture and recognition

Celebrating Culture and Recognition

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<h2>To mark the ‘One Year to Go’ milestone before that well-known sporting event officially kicked-off here on the Gold Coast in 2018, Surfers Paradise held an event with expected fanfare.</h2>
Whether you’re a sports fan or not, the monumental sporting event was a big deal for the City, its people and local businesses.
As part of the celebrations we were fortunate enough to be involved in an artistic performance that took place on an eight metre square vertical wall — In collaboration <a href="https://bleachfestival.com.au/" target="_blank" rel="noopener noreferrer">Bleached Arts</a> and renowned Sydney theatre company <a href="https://www.legsonthewall.com.au/" target="_blank" rel="noopener noreferrer">Legs On The Wall</a> we were commissioned to develop the eight minute animation that became the canvas on which the artists performed.
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With a tight production timeline and an interactive design medium we’d never encountered, we took inspiration from circa 80s video game graphics and audio to create a visually striking yet playful animated canvas for the performers to work their magic. After many iterations in production and hundreds of hours editing and rendering, the result was fantastic with crowds enjoying every minute.

2018: One year to go

One Year to Go

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<h2>So I finally made it — my last semester of university. I’m feeling a mix of emotions, but I am obviously bursting with excitement as my final days of study approach. No more all-nighters finishing assignments that I could have started earlier, no more struggling to stay awake in lectures and no more pricey textbooks that collect dust on my shelf until exams. I’m almost done!</h2>
Then it dawns on me. In under three months I will have a degree, I’ll be an adult and I’ll need a job! With next to no hands-on experience, I was incredibly thankful to find out that Work Placement was a core subject at university, and with that I eagerly started looking for placements.
Fast forward a couple of months, and after preparing endless cover letters and enduring countless phone interviews and face-to-face meetings alongside 200 other eager soon-to-be grads, I decided to source my own internship. I was going off the well-worn path of options provided to us by Griffith University, and I’m so glad I did.
After being asked to meet with Anna Kertesz, the Managing Director of Guerrilla, I spent the week leading up to the meeting stalking Guerrilla’s social media accounts and memorising their website. The informal ‘get to know you’ meeting went well and I was offered a 10 week internship with Guerrilla. I raced to my car so I could take a sneaky Snapchat to let the world know, I am officially an intern.
My first day arrives and I try and calm my nerves with a peppermint tea. I walk towards the cute boutique looking office and as I enter everyone is so welcoming and friendly. I feel a sense of relief.
<pre>I take a seat at my own computer, at my own workstation, next to real-life marketing professionals and I try desperately to hide the fact this excites me maybe a little too much.</pre>
Once I’ve been introduced to everyone and given a tour of the office I immediately feel less like a timid student and more like an intern.
Having prepared for the classic horror story internship, I was pleasantly surprised that I wasn’t the star of a reenacted The Devil Wears Prada. Thankfully, I wasn’t forgotten about either. With daily tasks assigned such as blogs and checking websites for bugs, I know exactly what I am doing and when I’m supposed to do it. It’s clear, it make sense, and most importantly it keeps me busy.
Sitting in on meetings can seem overwhelming initially but after 10 minutes of my first conference call, I started to grasp what was going on and could actually keep up with the concepts, ideas and discussion had by the client and Guerrilla team members. I do still find myself lost with office jargon sometimes. It seemed to come so naturally to everyone else, but not so much to me, so Google became my best friend.
The Guerrilla office is an incredibly friendly yet professional environment. From the little treats in the kitchen, to the office pets that bounce around your feet all day, it is no wonder that even when everybody is stressed with deadlines and client issues, their smiles and laughs still fill the room. I am only on my third day, and I already love it. I cannot wait to see what awaits for the next 7 weeks.
Well, I’ve got a couple of tasks to tackle so I’m off to prove my worth, but I leave you with 8 of my top tips for interns like me ready to start their first day in the working world:
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<li>DO YOUR RESEARCH — Make sure you know who your company is and what they stand for.</li>
<li>GET A GOOD NIGHT’S SLEEP — Yawning during your internship is not a good look, especially on the first day. Your Netflix binge can wait till the weekend.</li>
<li>DRESS THE PART — Smart and presentable. If you have to question it, don’t put it on!</li>
<li>AIM TO ARRIVE AT LEAST 10–15 MINUTES EARLY — Especially if you are prone to getting lost like I am. This time will be a lifesaver.</li>
<li>INTERACT — Try to get along with your co-workers, this will not only make your internship more enjoyable but networking is key!</li>
<li>ASK QUESTIONS — Don’t be afraid to ask questions, whether it be work related or a sneaky opportunity to pick their brains.</li>
<li>TAKE NOTES — Remember the answers to your questions, if you think you’ll forget, write it down.</li>
<li>RELAX — You’re an intern, you aren’t expected to know everything. Don’t forget. You’re here to learn.</li>
</ol>
Good luck!
Karma

Surviving my first internship

Surviving My First Internship

<h2>Here at Guerrilla we’re a motivated bunch — driven to out innovate the competition when presented with a challenge — and in 2016 in Sydney, we did just that.</h2>
Nominated by AIMIA as part of the 22nd Annual Amy Awards, <a href="https://guerrilla.com.au/work/heritage-bank/">our work on Heritage Bank’s Loan Calculators</a> earned us a gong for Best Website in Financial Services — a category filled with big names including Westpac Group, Deloitte Digital, Isobar, and Reactive.
Crunching numbers isn&#8217;t admittedly a strong suit for most — a human insight that Heritage Bank understood when they tasked us with making online calculators awesome. How did we make them awesome? We recognised the organic traffic associated with loan calculators was a huge opportunity for the challenger brand — an element critical to the project&#8217;s success. With a strong content and SEO strategy at its core, we harnessed the power of design and technology to transform the user&#8217;s loan research journey into an enjoyable experience, solving a major problem for both our client and their customers. The added bonus? We had fun doing it!
<pre>Driven to out innovate the competition when presented with a challenge</pre>
Receiving national recognition for doing what we love is rewarding, but getting to celebrate it alongside Australia’s best and brightest industry players in the creative and technical space? Priceless.
Congratulations to the team at Heritage Bank and other finalists.
Written by: Jessica Kitchen, Production Manager

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