Creating a game-changer

Gold Coast Titans

Turning setbacks into a comeback

At just 14 years young, the Titans had progressed from a tumultuous past, setting their sights on a bright future with a refreshed brand as authentic, entertaining and committed as they’d become.

A team effort

Tasked to reimagine the Titans brand, one the club, its players, and the city could get behind, we needed a game plan. Two years in the making and working with over 30 stakeholders including Rugby League legends, fans, sponsors, and the NRL, we defined and created a brand to put the Titans in a league of their own.

Making the conversion

We tackled the task by developing a brand strategy that would signal a new era for the Titans. Informed by the strategy, a reimagined logo, style and tone of voice was defined to capture the team’s character and ambition while strengthening their connection to the Gold Coast region. The end score? A win for the Titans and the Gold Coast.

Through the process, Guerrilla took the time to understand the Titans as a whole, the Club's aspirations and what makes us unique. We're excited about the refreshed brand as it reflects our strategic direction and the new generation of Titans.

Titans logo

Dean Madders

General Manager Marketing, Brand & Digital
Gold Coast Titans

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