Creating a global home for a local legend


Keeping pace with a global phenomenon

Bluey took off. Fast. And when the BBC Studios picked up the programme, they came to us to give the hit TV show the global digital home it deserved.

A seamless brand experience, for two

We worked closely with Bluey's creator, Ludo Studios, to ensure the Brisbane-based pup’s personality popped — for both kids and their parents.

Unleashed across the world

From Brisbane to Bristol, NY to LA, and Lisbon to Liverpool, Bluey has millions of fans across the globe. Through the new site, each one has a visual and immersive place to celebrate all things Bluey. In fact, ½ million users visited in the first six months alone.

Guerrilla have been an essential partner and extension of our team for over eight years. Together as market conditions and technology have changed we’ve continually evolved and advanced our digital footprint. They have a deep understanding of our needs and ambitions and continue to deliver on both.

BBC Studios logo

Simon Clarke

Head of Digital Marketing and Websites

BBC Studios (London)

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