Southern Cross Credit Union
A credit union where credit's due
Southern Cross Credit Union isn’t your typical financial institution. Being community-focused, SCCU educates and informs customers to take control of their money matters. This includes outlining the benefits of using credit unions over traditional banks — such as profits returning to the community.
Investing in content to build social capital
We communicated SCCU’s customer-first approach through creative, engaging content. From informative articles to brand videos delivered via an integrated digital campaign, we built brand equity and awareness while communicating the brand’s unique offering to key audiences, driving inquiries.
The bottom line
SCCU’s social content successfully cut through, driving over 17,000+ new visitors to their website over two phases all while achieving healthy social engagement metrics across the board. In addition, search channel cost-per-click was reduced by over 90%… take that to the bank.