Humanising authority
Gold Coast Waterways Authority
Building bridges with the local community
Dated. Difficult. Bureaucratic. It’s easy to have preconceptions about local authorities. We were asked to change that for good.
Deep diving into GCWA's world
We immersed ourselves into GCWA to create a modern, authentic and mission-led brand — one that also reflected just how approachable and accessible they really are.
A crystal clear purpose and role
We then provided GCWA with the tools to launch their new brand across the city, and to their peers around the globe.
We had a great, professional experience with Guerrilla for our brand refresh. All of our timelines were met, we stayed within budget and it was a bonus to work with a Gold Coast-based team who delivered a great result for us.
Anne Syvret
Senior Communications Advisor
Gold Coast Waterways Authority
