A calculated approach to customer engagement

Heritage Bank

Give the people what they want

An effective SEO strategy surfaced people’s desire for an easy-to-use, engaging and — ultimately — useful loan calculator.

Making calculations add up

Real-time updates. Easy-to-use interface. Data from Google’s Street View and the REA Partner Platform. All of these (and more) saw us build a personalised, intuitive and immersive loan calculator that put every user first.

Lead conversations increased by 300%

Heritage has the highest customer satisfaction score of any bank in Qld, at around 95% according to Roy Morgan. This has increased from around 90% since we launched the site.

Heritage Bank logo

Matt Granfield

Manager, Customer and Brand Marketing
Heritage Bank

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