Here at Guerrilla we’re a motivated bunch –– driven to out innovate the competition when presented with a challenge –– and last week in Sydney, we did just that.
Nominated by AIMIA as part of the 22nd Annual Amy Awards, our work on Heritage Bank’s Loan Calculators earned us a gong for Best Website in Financial Services –– a category filled with big names including Westpac Group, Deloitte Digital, Isobar, and Reactive.
Crunching numbers isn’t admittedly a strong suit for most –– a human insight that Heritage Bank understood when they tasked us with making online calculators awesome. How did we make them awesome? We recognised the organic traffic associated with loan calculators was a huge opportunity for the challenger brand –– an element critical to the project’s success. With a strong content and SEO strategy at its core, we harnessed the power of design and technology to transform the users loan research journey into an enjoyable experience, solving a major problem for both our client and their customers. The added bonus? We had fun doing it!
Driven to out innovate the competition when presented with a challenge
Receiving national recognition for doing what we love is rewarding, but getting to celebrate it alongside Australia’s best and brightest industry players in the creative and technical space? Priceless.
Congratulations to the team at Heritage Bank and other finalists.
Until next year, AIMIA.
Written by Jessica Kitchen, Production Manager